SANA IS THE DESIGNER AND CREATIVE FORCE BEHIND AARA BY SANA - A BRAND KNOWN FOR THE MOST EXCLUSIVE LUXURY RESORT WEAR. BORN IN PAKISTAN, SHE WAS FIRST INTRODUCED TO THE IMPORTANCE OF FABRIC CHOICE AND QUALITY TAILORING FROM HER MOTHER, WHO RAN A BOUTIQUE ATELIER IN KARACHI. 

“MY LOVE OF FASHION IS A GIFT FROM MY MOM. I GREW UP WATCHING HER SET TRENDS. SHE ALWAYS LOOKED FLAWLESSLY PUT TOGETHER." 

AT THE AGE OF 11, SANA MOVED TO NEW JERSEY WITH HER MOTHER AND YOUNGER SISTER, JUST OUTSIDE OF THE FASHION CAPITAL OF THE WORLD, NEW YORK CITY. WHEN SHE WAS 13, SHE STARTED WORKING IN A FABRIC STORE. GROWING UP QUICKLY, IN A NEW COUNTRY AND IN A SINGLE PARENT HOME, THIS EARLY EXPERIENCE WAS THE FUEL FOR HER PASSION FOR QUALITY TEXTILES AND HER INCREDIBLE WORK ETHIC. 

“I WAS IN LOVE WITH THE FEEL OF DIFFERENT TEXTILES AND THE INFINITE POSSIBILITIES OF WHAT THEY COULD BE TURNED INTO. I LOVED THE VARIETY OF COLORS AND TEXTURES, AND MY CREATIVITY AND IMAGINATION ALLOWED ME TO ESCAPE MY REALITY.  IT WAS THE BEST EARLY EDUCATION THAT I COULD HAVE HOPED FOR.”

TODAY, SANA LIVES NEAR THE HUDSON RIVER, WAKING UP EVERYDAY TO THE NEW YORK CITY SKYLINE - THE VERY CITY, WHICH INSPIRED HER. SHE IS MARRIED TO THE LOVE OF HER LIFE AND IS A MOTHER TO TWO VIVACIOUS BOYS. SHE HAS SPENT THE LAST DECADE TRAVELING THE WORLD AND  COLLECTING THE PUREST SILKS.  SANA’S CREATIONS ARE A REFLECTION OF HER PERSONAL STYLE, WHICH PLAY WITH THE JUXTAPOSITION OF HARD AND SOFT. PAIRING  DELICATE SILKS WITH BOLD ITALIAN LEATHER DETAILS HAS BECOME HER SIGNATURE.

“CREATING GARMENTS THAT BRING JOY TO MY SOUL AND SHARING THAT JOY WITH OTHER WOMEN, MEANS SO MUCH TO ME. AARA BY SANA IS SO MUCH MORE THAN A BUSINESS VENTURE. IT’S MY HEART, MY PASSION. IT’S THE LIGHT AT THE END OF THE TUNNEL. IT’S DISCOVERING MYSELF. IT’S LOSING MYSELF. IT'S WRITING MY OWN DESTINY”