Empowerment Through Fashion
Aara by Sana stands as a testament to the power of clothing as a catalyst for identity and empowerment, deeply rooted in the rich tapestry of Sana's South Asian heritage and her transformative journey in America.

Each garment is a piece of wearable art, designed in New York City and brought to life by skilled artisans from South Asia, whose traditional techniques are meticulously preserved and celebrated.

Western Silhouettes with an Eastern Soul
The label distinguishes itself in the luxury market with its unique blend of Eastern soul and Western silhouettes—a direct reflection of Sana's bicultural experience. This synthesis is vividly showcased in the brand’s signature collections, which feature intricate beadwork, sustainable fabrics like silk and chiffon, and the unexpected ruggedness of leather—all embodying Aara by Sana’s dedication to quality and innovation.

The ROOTED Collection: Crafted For Legacy
The ROOTED Collection exemplifies this commitment, showcasing meticulous craftsmanship over countless hours. This collection is a nod to both the brand’s artisanal ethos and Sana's personal narrative of resilience. Through her designs, Sana doesn’t just create clothing; she crafts legacies, woven from the threads of empowerment, cultural pride, and bold self-expression.

Loud and Proud: A New Americana
Designed in NYC and crafted by hand-picked South Asian artisans, the brand is a celebration of Sana’s diverse upbringing and her vision of the new Americana—loud, proud, and unapologetically bold. The collections feature dynamic combinations of leather, chiffon, and sustainable silks, each piece a declaration of strength, rooted tradition, and timeless style.

Crafting Legacies
Our designs are more than garments; they are a declaration of strength, a nod to our roots, and a beacon of timeless style. Founded on principles of empowerment and classic elegance, we strive to inspire clients worldwide. Each piece is crafted to be cherished and passed down through generations, embodying bold self-expression and a legacy of beauty.