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Aara by Sana is a luxury design label that creates bespoke, sustainable garments for women of all shapes and shades.  Designed in NYC and crafted by hand-picked South Asian artisans, the label is a nod to the designer's diverse upbringing. It's her vision of the new Americana, and there is nothing subtle about it. It's loud and proud, featuring surprising combinations of leather, chiffon and sustainable silks.


At Aara By Sana our designs are a declaration of strength, a nod to our roots, and a beacon of timeless style. Founded on the principles of empowerment, rooted tradition, classic elegance, and bold self-expression, we strive to inspire our clients worldwide. Our pieces are crafted for legacy - to be cherished and passed down through generations.

A Vision for Sustainability and Ethical Luxury

At Aara By Sana, sustainability is not a buzzword—it's a commitment. We pride ourselves on using fine, pure textiles and paying our artisans fair, ethical wages. Our storytelling extends to the incredible artisans of South Asia, whose skill and dedication breathe life into every piece we create.

"Clothes aren’t Inspiring. The people who wear them are. When you wear a designer you become part of their story and I love seeing women become a part of mine…." - Sana